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VERA BRADLEY — #THANKYOUMOMS

Vera Bradley tapped Art Machine to create a Mother’s Day campaign that helped them make good on their brand promise to empower women and celebrate femininity. The result was a campaign that helped expand the definition of motherhood by giving recognition to more types of “moms” on Mother’s Day – from birth moms to adoptive moms, lifelong mentors to dads who played both roles.  A video featuring different mother-daughter relationships introduced the campaign, prompting users to share photos and captions to celebrate their own favorite “mom.”

Pictures of Appreciation

Join us in celebrating the big and little things they did that helped shape who you are today. It’s time to tell them and the how much you appreciate the life lessons they taught you, the endless adulting they endured and the not-so-glamorous moments they tolerated — all from the kindness of their unconditional loving .

#thankyoumoms

Birth moms and adoptive moms. moms and the dads who played both roles. Bossy older siblings and lifelong mentors. This Mother’s Day we want to thank all types of “ moms ” because we know that word extends far beyond its definition.