Universal Citywalk: ALWAYS UNEXPECTED - Art Machine BrandArt Machine Brand
CityWalk is a retail, food and entertainment district adjacent to Universal Studios. When CityWalk took the idea of a mall and moved it outside in the 1990s, it was revolutionary. But the model was copied and, by comparison, CityWalk fell behind. Art Machine re-branded the property, helping to define a new mission, examine business opportunities, and develop a tagline, look and feel.