IT TAKES EVERYTHING
The L.A. Clippers wanted a new agency, familiar with sports and ready to radically transform how they go to market and target consumers. The Clippers began their season on the heels of the Chris Paul trade and challenged us to build OOH and TV that gets notice – and digital that massively increases ticket sales.
We built art that finally allowed the organization to own their color palette, social content that began building more fans, and a TV/OOH campaign that got Angelenos excited. More than that – we got results. In the first month of the season, single-game ticket sales were up 90%, ticket revenue up 300%, and average transaction amount up 180%.
7-MAN ART: 2017 LAUNCH