Kumho Tire: Prove Your Move

It was the second year in Kumho Tire’s partnership with the NBA. Understanding that the NBA sponsorship space is busy, and Kumho still an unfamiliar name, Art Machine came up with a promotion that would not only stand out in the cluttered New York City market but would also engage fans. We called our promotion “Prove Your Move, ”offering fans an experience to play a game of HORSE with NBA All Star Carmelo Anthony.

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