Jeep + Independence Day: Resurgence Spot & Case Study

The Jeep brand was reintroducing its limited-edition Grand Cherokee Trailhawk model to celebrate Jeep’s 75th anniversary. To premiere the trim line in a unique, action-packed way, Jeep called on Art Machine to help them turn the vehicle’s cameo in Fox’s summer blockbuster Independence Day: Resurgence into an integrated campaign that would connect the two brands’ DNA and highlight key selling features. In addition to the spot, we created out-of-home, dealership print, social, and other online content.