HUSTLER CASINO: PLAY HARDER - Art Machine BrandArt Machine Brand
Hustler Casino

With the look of a Vegas casino, but located in Los Angeles, Hustler Casino is home to Poker, Pai Gow, Baccarat, and other table games. Art Machine won the challenge of re-branding the casino, developing a new positioning of “Earning the Dream,” a tagline of “Play Harder,” and building evocative art and promotions.


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