The Coffee Bean and Tea Leaf: Tea Granita

The Coffee Bean and Tea Leaf was introducing a new drink: the icy, refreshing Tea Granita. They called on Art Machine to create a buzzworthy event and social campaign to drive traffic to stores and compel fans to act. Recognizing that ‘Granita’ was a word customers didn’t know, we honed in on something smaller and sillier –  the suffix ‘ita.’

 

 

Case Study Video

Local PR Spot

In Store Videos

In Store Videos

In Store Videos

Rhyming Video